Understanding Analytics - Unique Viewers vs. Views

StreamSpot breaks down viewer analytics into Unique Viewers and Views, to provide a comprehensive breakdown of viewership for our customers.  

What is the difference between a viewer and view?

A Unique Viewer is defined as a unique public IP address for the event or time period specified in a report. 

A View is defined as any public IP address for the event or time period specified in a report. 

For example, let's assume a broadcaster schedules a live-broadcast from 3pm to 4pm and viewers access at the following times:

  • Viewer with Public IP 8.8.8.8
    • 3:10pm - 3:15pm
    • 3:17pm - 3:25pm
    • 3:45 - 4:02pm
  • Viewer with Public IP 8.8.4.4
    • 3:09pm - 3:15pm

The resulting analytics report would contain 2 unique viewers and 4 views, reporting that there are 4 "viewers" is false as there are only 2 unique public IP addresses during the event.

While there are many ways to measure viewership (ie. Facebook and others only measure "views"), we find that this is the most comprehensive way to report viewership.

 

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